Insights

You generate a website, change some colours, add your services, and it looks pretty good. Then something breaks on mobile, the pages feel disconnected, or the form still does not work.

Every few months there is a new reason to rebuild the website. AI-ready is the current one. I would start by asking what problem it actually solves.

People ask how much a website redesign costs as if it were one product. Updating five service pages is a different job from replacing an unsupported WordPress theme.

I used Figma on almost every custom website project for years. In my workflow it became irrelevant. That is not the same claim as Figma is dead for everyone.

Building the website itself has become much easier. Choosing who should make the decisions, take responsibility and support it afterwards has not.

Kitchen.co already ran the CRM. Cursor ran the build. I was the copy-paste layer between them until the agent could see Kitchen without me retyping it.

You do not need to understand code to hire a good web developer. You need a process for evaluating evidence, communication, technical judgment, ownership and delivery risk.

A website-to-CRM integration should do more than copy form submissions. It should create a reliable lead workflow with clean data, attribution, ownership and follow-up.

Launching a website is only the beginning. This guide shows how to build a practical marketing system around it and measure what actually creates leads.