Insights

Some specialists I talk to still prefer to stay in their lane. AI has made the next discipline easier to enter, and that changes who is useful when you hire someone to build a business website.

Two SEO proposals can promise more visibility and include completely different work. Before you compare the monthly price, check what somebody will actually change on your website.

Google is rolling out another spam update, and if your business depends on search traffic, you probably want to know whether you need to change something on your website.

You send a potential client your website, then explain that some projects are old and the services have changed. Someone arriving from a recommendation never hears that explanation.

The work looks right. Then pricing is a button that says book a call, and you still cannot tell a €500 service from a €5,000 one.

Despite “AI can generate a website in an afternoon”, around four weeks is still a useful starting point for a typical business website that actually wants to be successful.

“Should I redesign my website?” is an expensive first question when the enquiries have stopped. The immediate problem is often a form nobody finishes, a phone nobody answers, or advertising that sends the wrong people.

You can run a small business with email, a spreadsheet and a calendar. If you are starting out, that might be enough. I would not add another subscription just because somebody says every business needs a CRM.

You need a website. A builder looks easy enough that a developer quote can feel unnecessary, and it is fair to ask how much of that work you could just do yourself.