Project outline

The brief behind the build

The Dealer’s Concierge is a New York automotive sales system: an AI-powered platform that carries a deal from sales to F&I to funding. The company needed a coherent digital sales presence rather than separate pieces for brand, website, marketing, and lead generation.

Project scope

What was delivered

Market research and SEO copywriting, Figma design, and a custom WordPress build with Gutenberg blocks and animation work. HubSpot was wired in for forms, automation, and email, with on-page SEO and GA4 for measurement. The homepage launched with five supporting landing pages.

After launch, the company moved its hosting and maintenance onto a Full Support plan and added Google Ads management.

Tech stack: WordPress, custom theme, Gutenberg, HubSpot, GA4, Google Ads, Hostinger managed hosting.

Results

A foundation that can keep working

A polished automotive sales presence with connected marketing, hosting, and advertising under one roof. The whole company’s response to the design and animation work turned a website project into an ongoing relationship.