Marine services, upgrades, and storage. White Bear Lake, Minnesota, USA.
Custom WordPress for a Minnesota marine shop covering services, upgrades, storage, and a Virtual Slip offering.
Project outline
SWELL Marine is a White Bear Lake, Minnesota marine shop covering service, upgrades, storage, and a Virtual Slip offering. The website had to make a broad catalog easy to understand, and easy for staff to maintain without a developer for every change.
Project scope
Custom WordPress theme with Gutenberg blocks structured around the shop’s services, upgrades, and storage options, so staff can update pages themselves. Managed hosting, backups, and support continue under a Full Support plan, extended by an ongoing SEO and content program ahead of the boating season.
Tech stack: WordPress, custom theme, Gutenberg, Hostinger managed hosting, GA4, Google Search Console.
Results
A clean, fast service website with priority keywords such as boat service and boat winterization queries reaching page one in Google, and an editing setup the staff actually uses.
Client feedback
“Everything feels super clean and loads quick, even with all the service pages and extras like the Virtual Slip and storage breakdowns. I really like how easy it is to update stuff with the blocks, and the way the site flows feels natural.”
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