Project outline

The brief behind the build

Hawaii Blue Water Sailing is a luxury charter operator in Oahu, Hawaii. The website needed to feel like the trip itself: immersive, visual, and confidence-building, with a natural path from discovery to a booking enquiry.

Project scope

What was delivered

Market research, a brand book covering logo, type, and color, AIDA-structured copy, and Figma design preceded the build. A FareHarbor booking integration and a live Instagram feed connect the site to the charter operation.

Tech stack: WordPress, Hello theme with Elementor Pro, RankMath SEO, Wordfence security, WP Rocket performance, UpdraftPlus backups, Google Site Kit, LiteSpeed VPS hosting behind the Bunny CDN.

Results

A foundation that can keep working

An immersive charter website that put the destination first and gave prospective guests a clear route from discovery to enquiry, with booking, social proof, and measurement wired in from launch.