Project outline

The brief behind the build

Optimize Trainers is a training and consultation practice in Kennebunk, Maine, focused on leadership, communication, and organizational culture. The practice needed a clear, credible website with the marketing foundation to support growth.

Project scope

What was delivered

Brand, website, SEO, and ads in one engagement, with hosting and maintenance included. The relationship later extended into an AI-optimized SEO and content program: keyword research, a blog system, and a publishing plan aimed at generating consultation leads.

Tech stack: WordPress, custom theme, managed hosting, GA4, Google Search Console, Google Ads.

Results

A foundation that can keep working

A website the clients describe as better than they imagined, with hassle-free hosting and maintenance, and a content foundation built to grow qualified consultation leads.